In order to supply, distribute and promote any product manufactured for both retail and promotional purposes bearing the Bafana Bafana mark or any of SAFA’s registered trademarks, a company needs to acquire a license through SLAM.

A license is a formal agreement with which SLAM grants the rights or formally authorizes a Company the use of any of the Official Registered SAFA Trademarks, which include Bafana Bafana, Banyana Banyana, Amaglug-glug, Amajita and Amajimbos.

Any use of these marks without legitimate authorization or License granted by SLAM will constitute both trademark and intellectual property infringement and the products will be considered counterfeit. Any company therefore who is found manufacturing, supplying and/or distributing any counterfeit product will be legally prosecuted.

The following procedure is specifically for the application of a Bafana Bafana License, however it can be used for the application of any other SAFA License, through SLAM.

Please kindly note: The Bafana Bafana license application window for the World Cup period is closed.

In order to acquire the rights to use the Bafana Bafana mark/logo on any product or service, a Company must submit a detailed business plan to SLAM.

The business plan must include the following:

1. A detailed product listing.
2. A detailed distribution strategy.
3. Estimated total wholesale sales by category for the term.
4. Submission of a margin breakdown for each category.
5. Agreement to SAFA mandatory 2% contribution to an Advertising and Marketing Fund (AMF). SLAM is required to spend this money on marketing activities to stimulate retail sales of Official Licensed Product.
6. Agreement by the partner to spend 5% of projected wholesale sales on marketing. Whereas we collect and spend the AMF on behalf of SAFA, we don’t collect the marketing commitment. The partner has full control of those funds and how they’re spent.
7. Proposed Marketing Strategy for the promotion and sale of the product.
8. General Information such as company profile and history, manufacturing locations, existing retailer relationships.

The License will give the Licensee /Company the rights to the use the following marks/images:

1. Official Bafana Bafana mark
2. Bafana Bafana Logo type (wording)  
3. Official Bafana Bafana Mascot
4. Rights to the imagery of the team (defined as 3 or more players)

For further information or to submit a business plan, please contact SLAM on
+27 11 523 3000 or email on info@slam.co.za.

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